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In January 2009, the first web page to assess Gucci’s excellent product officially sanctioned by Gucci - "Christie's Presents: Gucci Collector" was on-line. This special partnership combines Gucci’s rich history collection with the experienced experts of famous auction house, which provides a brand-new cyberspace for collectors of Gucci all over the world.

This collection platform is especially designed for those fanatical collectors who want to learn more about Gucci collections’ origin and value.

From January 18, 2010, the free service will be started at a specific area of the Christie's Web site. Users can login through t gucci. com and christies.com. At this special zone, collectors can upload photos of their Gucci collection and make assessment request, which is the first time of fashion brand to launch its own special content in the auctioneer's Web site.

It just needs 2-4 weeks, Gucci collectors will receive the estimated auction price come from Miss Patricia Frost – the director of Christie's fashion and textile and her traditional costumes team, as well as Gucci’s archives. At the same time, collectors will be informed whether their products are suitable to the auction Gucci will hold soon, or Gucci and Christie's will be interested in purchasing these products. Whether to transfer the collection is completely decided by the owners who apply to assessment. Accordingly, the buyer will receive the authoritative assessment report issued by the world's most prestigious auction house.

Although all submitted products will be evaluated, Gucci and Christie's are only interested in those products which meet specific criteria, particularly those styles which have great significance in the history of Gucci, representative, or related to historical figures. In order to implement the assessment, collectors need to provide following things: clear color image of products’ front and back, a close-ups of logo mark, and the size, material and other details of the product, such as the historical heritage of products or any relevant information.

Gucci collectors’ planning intention is to build Gucci museum in Florence which is the birthplace of Gucci in 2011 to celebrate Gucci’s 90 anniversary.

Article source: Christie's Presents: Gucci Collector

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